Pragmatic Blog

At Pragmatic Coders, we know tech innovation takes more than coding—it needs smart strategy too. After building 80+ products, we’ve seen how sharing what we’ve learned helps the whole industry grow. We’ve always followed true Agile principles: use tech to solve real problems, stay curious, stay involved. This workshop was one way to pass that mindset on. On April 17, 2024, Pragmatic Coders' Co-CEO Wiktor Żołnowski led a hands-on workshop on strategic planning for custom software development companies during the Cracow Learning Expedition. The session brought together management students to dive into real-world strategy development. Workshop Highlights Wiktor guided participants through a structured approach to planning, covering: Market and competitor analysis Defining customer and employee value propositions Crafting purpose-driven company missions Setting measurable KPIs and strategic goals Team-Based Strategic Planning Students formed teams to analyze firms like STX Next, 10Clouds, Clearcode, N-iX, and Future Processing. Each group built and pitched strategic frameworks based on a six-step process: Define purpose Assess market opportunities Create customer value Create internal (supplier/employee) value Set strategic goals Translate strategy into KPIs and tasks Real-World Application Each team presented a 5-minute pitch outlining their strategy, applying theory to practical scenarios. The exercise deepened their understanding of software industry dynamics. The Cracow Learning Expedition explored tech strategy across startups, corporate innovation, and software firms. We’re proud to contribute and support future leaders through these initiatives.