Prevent Product Failure with Our UX Research Services

UX (user experience) research is a systematic process of understanding user behavior and motivations to add valuable insights to the product design process.

UX research informs how to design a user-friendly experience (UX design), which is then translated into the visual elements and interactions users see and use (UI design).

UX research helps you avoid wasting time and resources by ensuring you're building a product that solves real user problems, not assumptions. By understanding your target audience's needs and motivations, you can make informed design decisions and continuously improve your product.

As a side note, market research is also crucial, and we offer a completely free, fully automated AI Market Research Tool – it's a great place to start researching your startup idea!

• You: Provide background information, answer researcher questions, and stay informed on research goals and findings.
• UX researcher: Leads the research process, creates the plan, conducts research, analyzes data, and presents insights.
• Product Manager: Provides the UX researcher with all the available project information and ensures research findings are implemented in the product.

And, of course...

• Users: Participate in research activities like interviews, surveys, and usability testing to provide valuable feedback.

User research can be categorized in several ways depending on the type of data you're trying to gather and the stage of the design process. Here's a breakdown of some common types along with example research techniques:

By user behavior:

• Attitudinal research: Focuses on what users say they think or feel. This helps understand user preferences and motivations. Methods: Surveys, interviews, focus groups.
• Behavioral research: Observes how users actually behave when interacting with a product or service. This reveals what users do, not just what they say. Methods: Eye tracking, ethnographic research (observing users in their natural environment).

By data type:

• Quantitative research: Aims to collect measurable data that can be analyzed statistically. Useful for identifying trends and patterns. Methods: Surveys (with multiple-choice questions), heatmaps (click behavior), recordings (user sessions), A/B testing (comparing design variations), eye tracking.
• Qualitative research: Focuses on understanding the "why" behind user behavior. Provides in-depth insights into user motivations, feelings, and thought processes. Methods: In-depth interviews (IDIs), focus group discussions (FGDs).

By design stage:

• Generative research: Conducted at the beginning of a project to explore user needs, identify opportunities, and brainstorm solutions. Methods: Interviews, focus groups, surveys (open-ended questions).
• Evaluative research: Assesses the effectiveness of existing designs or prototypes. Helps identify usability issues and refine solutions. Methods: Usability testing, A/B testing, surveys with rating scales.

Remember, these categories often overlap. You might use a combination of methods to get a well-rounded understanding of your users.

Let's suppose you're hiring a UX designer from Central Europe. It's 2024, and the current hourly rate is 55-75 USD. They will conduct generative research (for example, user interviews with five people from one target group) and analyze the results, which will take them about 7 working days. In that case, the cost would be $3,080-4,200.

To learn more about UX, how much it costs, and how it's different from UI, check our article: UX Explained: What is it? How much does it cost? Do I need it?