Kitopi: Building one of the fastest-growing unicorns from scratch in just a few years

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Client name

Kitopi
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Client's country of origin

United Arab Emirates
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Time to "Go Live"

12+ months
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Kick-off date

February 2018
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Introduction

Only a few people were aware of cloud kitchens when Kitopi debuted in Dubai in January 2018. But now surprisingly Kitopi became a true Unicorn, a leader and a trendsetter of the fastest-growing sectors in the whole food industry.

The “cloud kitchen” concept

“Cloud kitchen” (also known as a “ghost kitchen” or “kitchen as a service”) is a totally new, disruptive B2B service offered to existing, local restaurants. A provider like Kitopi offers to cook and deliver specific dishes on behalf of the restaurants in other, distinct locations (like districts, cities, countries), that were usually out of their reach. What is with mentioning that all the cooking standards, recipes and procedures must be preserved in the whole process. This concept goes far beyond standard “shared kitchen” services available on the market.

The benefits are obvious. Restaurant owners can focus on their main, traditional business when the ghost kitchen provider scales their sales locally and helps them expand to totally new locations (through online orders + delivery network).

The story of Kitopi

The Kitopi startup was founded in January 2018 by 4 enthusiastic entrepreneurs Mohamad Ballout, Saman Darkan, Bader Ataya, and Andres Arenas. They all started realizing Kitopi’s mission “to power the food economy by revolutionizing the way people can access food”. And it worked out!

Last year Kitopi completed a $60 million Series B funding round. The round was led by Knollwood and Lumia Capital. This year Kitopi raised $415 million in a Series C funding round led by Softbank. That made Kitopi a true unicorn - a company with a valuation greater than $1 Billion in less than three years from the start.

Kitopi currently operates 30 kitchens across the United States, United Arab Emirates, Saudi Arabia, United Kingdom, and Kuwait and plans to continue expanding into both new and existing markets. In the coming years, it aims to open dozens more locations in the United States and globally.

The cloud kitchen startup has already partnered with over 100 restaurants including names like Operation Flalfel, Pizza Express, Rite Bite, and Under 500. Under 500, Kitopi said, has doubled its revenue year on year and scales internationally using its services. Kitopi, according to its website, currently has over 1,200 employees.

Business challenge

The main problem that is nurturing the industry and restaurant owners was the small, local range of their activity. Yes, today almost every restaurant offers “delivery” service - however, it is still limited to certain areas, not to mention the additional staff needed to serve online / phone orders. Kitopi solves this problem through ghost kitchens. Restaurants do not have to spend the resources or hire additional staff in order to cover the entire city or region. By using the network of cloud kitchens, Kitopi aims for the delivery process from the time a client places an order on a third-party app to take 35 minutes or less.

The other, more strategic issue, when it comes to the hospitality business is scaling. Setting up a restaurant is an extremely complex and expensive process. This is what makes it so difficult to scale a restaurant brand to a “restaurant network level”. This is where a cloud kitchen like Kitopi steps in. As a restaurant owner, you can now cook and deliver your famous dishes to other cities or even countries without the need to open a local branch.

Kitopi's "managed cloud kitchen" approach goes even beyond full outsourcing offers for these food companies. It also includes a "restaurant-as-a-service," which takes care of all the procurement of goods, hiring staff to prepare the meals, as well as finding the most optimal way for delivering orders. Thanks to cloud software technology, business scale, and advanced business partnerships everything is done way more efficiently than in a single restaurant. Kitopi aggregates the interests of many restaurants to negotiate the best deals with suppliers or delivery operators.

With partners like Kitopi, the restaurants can simply focus on growing their restaurant brands and expanding to new locations without making costly mistakes or failing in negotiations with bigger market players.

Business solution

Building a software development hub in Poland

One of the biggest challenges for every tech unicorn is to build a strong IT team that will lead the product development. Encouraged by the latest trends in the IT market Kitopi has made a bold decision to create its software development hub in Poland. This decision was driven by several crucial factors like software developers' skills potential, similar time zones and standards, and attractive rates. Once again it has occurred to be a great move.

During the first years, Kitopi’s IT team grew in numbers very rapidly. From 7 software developers in 2019 to 57 at the end of 2021. A significant part of this growth was made in the Kitopi IT department alone that was set up in our neighborhood in Kraków, Poland. 

Cooperation with Pragmatic Coders

Pragmatic Coders team members acted as an important addition to Kitopi’s own software development department. Both companies worked out very solid and fruitful relations based on full transparency and trust. PC Software Developers have proved their value creating a strong base for future cooperation between both companies. All of these positive factors have encouraged Kitopi management to hire them directly as full-time members of their development team. As a PC we are extremely happy a few of our former colleagues joined the client and will continue this awesome adventure.

But this wasn’t the end…As we mentioned the success of Kitopi lies in its combination of a well-organized business model and exceptional IT solutions. Kitopi's software products portfolio has grown to several different projects developed by dedicated teams. Due to good relations and trust between both parties, PC has been given a unique chance to take product development responsibilities for one of them. This agreement opens a new chapter in our history. We are extremely happy to participate in this exciting journey with the most innovative unicorn in the Horeca industry.

Product and main features:

  • Software Team scaling: Kitopis' Team is located in Cracow, Poland. Pragmatic Coders could offer direct support of experienced Software Developers and Product Owners for the project. 
  • Product development: After some time the ongoing project support has been transformed into more independent product development assignments.
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Our recommendation

Pragmatic Coders pays attention to detail and understands the business domain correctly. They led us to a successful launch of our product this year. We’re happy with the effects of their work. Our team is still using the platform and building on top of it.

Marcin Welner

Marcin Welner

Technical Director, Kitopi

Wojtek business consultant

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