Software Product Design

Boost engagement with beautiful UI design

Stunning UI design drives user engagement. We'll help you leverage the power of attractiveness bias.

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Delight your customers with a stunning user experience design

We care about more than just beautiful colors and fonts. We understand that the visual aspect of UI should support usability and functionality, creating an engaging experience for your customers.

UI and UX design

Our UI design team can assist in crafting a captivating interface for you, emphasizing not just aesthetics and style but, more importantly, robust UX design and user research processes:

  • The user experience is paramount, enabling customers to effortlessly solve their problems and achieve their goals.
  • Accessibility broadens your product's reach, welcoming new customers.

Web & mobile optimization

Design doesn't occur in isolation. It's crucial to consider every platform you might want to develop your product for:

  • Enhance your users' digital experience by ensuring your product performs seamlessly across all screen sizes.
  • Factor in both Material Design for Android and Human Interface Guidelines for iOS, guaranteeing your mobile product is optimally tailored for each operating system.

Proven UI design system

We can assist you in creating a set of guidelines, best practices, and specific elements within your product ecosystem to ensure consistency:

  • Streamline the design and development process by organizing your design assets.
  • A cohesive visual design solution aligned with your brand enhances your product's memorability among customers.

Delightful product design

It all circles back to UX research—to forge seamless and unique experiences, we merge insights from both your customers and brand:

  • Smart incorporation of delightful details in the appropriate context can boost user engagement without compromising functionality or usability.
  • Interactions form the cornerstone of your product. Ensure users not only comprehend your product but also find joy in using it.

I'm impressed by how flexible Pragmatic Coders is (...). Culturally, they're a really good fit for us, and the team is very responsive to feedback. Whenever I ask them to do something, they look at it, and they're not scared to push back. I've found it very easy to work with them — we have more of a partnership than a client-supplier relationship.

Quality UI and UX design services

Requirements & trends analysis

Effective collaboration begins by analyzing insights from user testing, business goals, market segment trends, and accessibility guidelines.

Mood board and sketches

To capture your product vision, we utilize mood boards and conceptual sketches.

Work with colors and fonts

We understand color psychology and know how to choose the right fonts to craft a specific brand image for you. This ensures an innovative and creative design.


We recognize the importance of consistency in your system - too many variations in similar elements can distract your customers.

User Interface Design Agency FAQ

Learn more about all things related to our top UI  design services.

What is attractiveness bias?

Attractiveness bias is a psychological phenomenon where people tend to perceive aesthetically pleasing things as being better quality or functioning more effectively.

Here's how it works in UI design:

  • Grabs attention: A clean, well-designed interface will catch your eye and make you want to explore further.
  • Positive first impression: In the digital world, first impressions matter. Attractiveness bias can influence how users perceive the overall value of a product or service.

But attractiveness isn't everything!

A beautiful interface that's confusing or difficult to use won't keep users engaged. Usability should always be a priority in UI design.

Here's the key takeaway:

The best interfaces combine attractive aesthetics with clear functionality to create a positive user experience.

What is User Experience (UX)?

User experience (UX) refers to a person's overall experience with a product, system, or service. It includes how easy it is to use, how useful it is, and how enjoyable it is to interact with. Basically, UX considers everything from the moment a user first encounters something to the long-term satisfaction they feel from using it.

Our User Interface design services extend beyond mere aesthetics to encompass the entire user experience with a product, website, or app. We craft interfaces that are visually appealing, intuitive, user-friendly, and enjoyable to use. This involves careful consideration of information architecture, navigation, and interaction design to ensure users can achieve their goals efficiently and effortlessly.

Learn more about UX from our User Experience guide!

How are UI and UX connected?

User Interface and User Experience are two sides of the same coin in the world of product design. While they are distinct concepts, they work together seamlessly to create successful digital products.

  • UI is the tangible expression of UX principles. A well-designed UX strategy translates into a user interface that is not only beautiful but also functional, user-friendly, and guides users through the product effortlessly.
  • Great UI design supports UX goals. By focusing on clear visuals, intuitive layouts, and informative feedback, UI reinforces the positive user experience created by thoughtful UX design.

As a UI design agency, we seamlessly blend these two critical components, ensuring that our designs are not just visually striking but also deeply rooted in a professional UX design.

Our User Interface design services extend beyond mere aesthetics to encompass the entire user experience with a product, website, or app. We craft interfaces that are visually appealing, intuitive, user-friendly, and enjoyable to use. This involves careful consideration of information architecture, navigation, and interaction design to ensure users can achieve their goals efficiently and effortlessly.

Learn more about UX from our User Experience guide!

What is UX research?

User experience research is a process that uncovers and clarifies users' needs, motivations, and behaviors.

The advantage of engaging in this research is the assurance that you're not creating products with no demand. It prevents the waste of valuable time developing unvalidated solutions and resources on correcting avoidable mistakes. By conducting user experience research, you eliminate baseless assumptions from your product design process.

Learn more about UX research from our User Experience research guide!

We offer comprehensive UX research services and UX consulting.

You should also check out our fully automated AI Market Research Tool – it's a great place to start researching your startup idea!

What is the UX design process?

The UX design process is a user-centered approach to creating products and services that are not only functional but also enjoyable and efficient to use. It's a crucial aspect of the digital product design.

Typically, it involves several key stages:

Empathize & Define: We start by researching your target audience and understanding their needs, goals, and pain points. This helps define the problem we're trying to solve with the product or service.

Ideate & Design: Based on our research, we brainstorm creative solutions and develop initial design concepts. We focus on user needs and create prototypes to visualize these concepts.

Test & Refine: We test our prototypes with real users to gather feedback and identify any usability issues. This feedback allows us to refine and iterate on the design before final development.

Launch & Iterate: Once the design is finalized, we hand it off to development for implementation. However, the UX design process is iterative, meaning we can continue to gather user feedback and make improvements even after launch.

We offer comprehensive User Experience design services!

Will my UI design work across all devices?

Absolutely! We prioritize creating responsive designs that adapt seamlessly across desktops, tablets, and mobile devices. Design doesn't occur in isolation. From the very beginning, we consider the various platforms you might use for your product. This ensures a consistent user experience no matter how someone chooses to interact with it.

Here's how we achieve this:

  • Responsive Design: We create layouts that adjust and optimize based on screen size. This guarantees your product functions flawlessly and looks great on any device, from desktops to smartphones. Responsive design enhances conversion rates by ensuring a smooth user journey regardless of the screen size.

  • Platform-Specific Optimization: We go beyond basic responsiveness to tailor the UI for specific operating systems. For mobile app design, we factor in the design guidelines established by each platform. This includes Material Design for Android and Human Interface Guidelines for iOS. By following these guidelines, we guarantee your mobile app feels native and intuitive to users on each platform, maximizing user engagement.

Let's talk

We’ve got answers on anything connected with software development.

Ask a question

You can ask us a question using the form below. We will respond as soon as possible.

Schedule a meeting

You can also schedule an online meeting with Wojciech, our Senior Business Consultant.

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Wojciech Kniżewski

Senior Business Consultant

8 out of 10

founders who contacted us wanted
to work with our team.

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