Top 15 fresh fintech startups to watch in 2024
It doesn’t matter whether you’re thinking about building your own fintech app or have already done it.
As a business owner, you need to stay up-to-date on the latest trends and developments in the industry:
- What types of fintech initiatives are investors interested in funding?
- What specific features and functionalities are bank users looking for?
- What are others in the industry up to?
Check this list of 15 fresh fintech startups with strong traction, predicted to be preparing for funding, or already “round-ready” – and get the scoop. Or, delve into our fintech software development guide to learn how you can join their ranks.
Top fintech startup 2024: key insights. What’s trending in fintech?
Let’s start with the conclusions to give you a general overview of the topic.
After taking a closer look at the top-performing fintech startups, we’ve formulated five insights on the future fintech industry trends you should be aware of.
- Sustainable investing is on the rise. Startups like money:care and Fortifai develop platforms that help investors make responsible investment decisions.
- Cross-selling and upselling are becoming increasingly important for fintech companies, with startups like Morphiq.ai and Heptalytics making it easier for banks and other financial institutions to increase customer engagement and profitability.
- Creator economy is a growing market. Startups like Floggy and CODL are there to help creators monetize their work with their software.
- ESG compliance is another trend to gain popularity in fintech (and other industries, too). Examples? SUMA and Heptalytics..
- Web3 automation is one more fintech area to capitalize on. Ditto Network and RPS Labs are developing tools to automate tasks on the blockchain.
Top 15 fintech startups to watch in 2024: The list
Money:care
Investing platform for private investors who want to invest their money sustainably
Launch date: Jul 2023
Employees: 2-10 people
Ownership: bootstrapped
Homeland: Vienna, Austria
Website: https://www.moneycare.at/
Description: money:care empowers sustainability advocates to invest their money with a clear conscience by showcasing impact investing opportunities. The fintech company provides impact data on publicly traded firms. Its impact investing data platform equips individual investors with a comprehensive information base for their investment choices.
Key characteristics: B2B, B2C, saas, fintech, enterprise software, wealth management, banking, woman founder, reduced inequalities, decent work & economic growth
Morphiq.ai
Plug and play x-sell accelerator for retail banks
Launch date: Sep 2023
Employees: 1 people
Ownership: bootstrapped
Homeland: Berlin, Germany
Website: https://morphiq.ai/
Description: Morphiq.ai promises to make customer engagement simple. It’s a service targeted at retail banks or consumer-focused fintech companies that want to supercharge their customer loyalty NPS or cross-sell/up-sell.
Key characteristics: B2B, saas, subscription, commission, fintech, marketing, responsible consumption & production
Floggy
Creator Economy monetizing tools
Launch date: Oct 2023
Employees: 2-10 people
Ownership: bootstrapped
Website: https://floggy.io/
Homeland: Seville, Spain
Description: Floggy is an online platform that allows creators to auction off their work, create personalized link-in-bio pages, and sell their products directly from their social media profiles. It provides a dedicated auction page, group auction options, and an intuitive interface.
Key characteristics: B2B, B2C, marketplace & e-commerce, saas, commission, subscription, fintech, media, financial management solutions, content production, influencer marketing
CODL
Whether online or offline, protect your privacy from data breaches, cyberattacks, surveillance, even from yourself
Launch date: Oct 2023
Employees: 2-10 people
Homeland: Harju maakond, Estonia
Website: https://www.codl.io/
Description: CODL, an offline cryptocurrency wallet app, empowers users to safeguard their crypto offline. It supports all EVM-compatible networks and facilitates creating and connecting hot wallets like MetaMask via offline QR codes. Additionally, CODL integrates with Ledger and Trezor wallets. CODL Wallet enables users to maintain their preferred wallet applications while adding an additional layer of protection without switching to a new wallet app
Key characteristics: B2B, B2C, saas, manufacturing, selling own inventory, security, fintech, crypto and defi, data protection, blockchain, climate action
Fortifai
ESG Co-pilot: Your Compliance Navigator
Launch date: Jul 2023
Employees: 2-10 people
Homeland: Oslo, Norway
Website: https://www.fortifai.co/
Description: Fortifai helps businesses manage their ESG compliance and sustainability programs. They use data analytics to enhance existing programs and enable active ESG management for companies without full-time ESG resources. Their approach is to translate regulations into practical tasks, provide data-backed oversight, and give businesses the flexibility to choose self-guided tools or collaborate with them directly.
Key characteristics: B2B, legal, fintech, woman founder, industry innovation & infrastructure, reduced inequalities, sustainable cities & communities, responsible consumption & production, gender equality, climate action
Heptalytics
Artificial intelligence software to secure payments and banking transactions and fight against fraud
Launch date: Aug 2023
Employees: 2-10 people
Ownership: bootstrapped
Homeland: Paris, France
Website: https://www.linkedin.com/company/heptalytics/
Description: Heptalytics is a SaaS that utilizes AI to safeguard transactions and thwart fraud. It’s tailored for banks or payment solution providers.
Key characteristics: B2B, saas, subscription, security, fintech, regtech, artificial intelligence, cybersecurity
SUMA SAS
ESG Platform for tech and Web3 startups, VC-funds, and ecosystems to master sustainability and ESG reporting
Launch date: Nov 2023
Employees: 2-10 people
Homeland: Valbonne, France
Website: https://suma.eco/
Description: SUMA is an ESG platform tailored for tech and Web3 companies, helping them enhance their sustainability practices, strengthen their social impact, and optimize their governance. It provides ESG solutions, including carbon accounting, sustainability reporting, and decarbonization advisory.
Key characteristics: B2B, saas, commission, subscription, fintech, enterprise software, reduced inequalities, responsible consumption & production, life on land, good health & well-being, gender equality, decent work & economic growth, climate action
Koko
Discover and book services easily with Koko, your go-to app for hassle-free appointments and connections
Launch date: Nov 2023
Employees: 2-10 people
Homeland: The Hague, The Netherlands
Website: https://ko-ko.app/
Description: Koko is an all-in-one service booking fintech app that connects service seekers with providers. For service seekers, Koko provides a diverse range of services, easy booking and management, direct communication with providers, and personalized searches. For service providers, Koko helps expand their reach, streamlines their business management, ensures secure transactions, and provides insights.
Key characteristics: B2C, commission, fintech, mobile app
Ditto Network
Intent-centric automation infrastructure for Web3
Launch date: Jul 2023
Employees: 2-10 people
Website: https://dittonetwork.io/
Description: Ditto Network is a decentralized automation infrastructure that empowers Web3 users and developers to automate workflow across multiple blockchains and applications. It provides a unified automation platform with versatile tools, including a no-code automation builder, keeper service, and unified infrastructure for DeFi, enabling users to automate tasks such as trading, payments, blockchain transactions, DeFi operations, and DAO management.
Key characteristics: B2B, B2C, saas, commission, fintech, enterprise software, blockchain
RPS Labs
The gamified web3 layer that empowers user acquisition and conversion
Launch date: Jul 2023
Employees: 2-10 people
Homeland: Stanford, USA
Website: https://www.rpslabs.io/
Description:
RPS Labs is a gamified web3 layer that empowers user acquisition and conversion. It provides a suite of SDKs, including Lotto SDK, Hypercluster, DAILYGM!, and Gamified Wallet, to help DApps attract, retain, and monetize users. The company’s goal is to revolutionize tokenomics and web3 monetization by developing the underlying infrastructure that allows developers of blockchain projects to freely use its platform technology to engage their users.
Key characteristics: B2B, saas, fintech, blockchain
Realt24
An innovative real estate marketplace that creates the best end-to-end experience for solving major issues
Launch date: Aug 2023
Employees: 2-10 people
Homeland: Tashkent, Uzbekistan
Website: https://realt24.uz/
Description: Realt24 is a real estate marketplace in Uzbekistan that enables users to find, buy, sell, and rent residential and commercial properties. The platform offers a range of functionalities, including a structured search engine, property matching based on preferences, and the ability to save favorites and receive price alerts.
Key characteristics: B2C, saas, marketplace & ecommerce, advertising, commission, fintech, real estate
Healin
Health and finance made easy: Adaptive solutions for every person’s needs
Launch date: Aug 2023
Employees: 2-10 people
Ownership: bootstrapped
Homeland: Lisbon, Portugal
Website: https://thehealin.com/
Description: Healin is a platform that combines healthcare and finance to help individuals better manage their health expenses. It uses AI-enabled assessments to provide personalized health budgets and tailored health protection plans. This allows individuals to plan for their healthcare needs and avoid the risk of unexpected costs.
Key characteristics: B2B, B2C, saas, health, fintech, payments financial management solutions, artificial intelligence, good health & well-being
Healin made it to our list of 22 healthcare startups to watch in 2024, too. Check it out!
Credwise
Modern banking solutions for aspiring immigrants
Launch date: Sep 2023
Employees: 2-10 people
Homeland: Edmonton, Canada
Website: https://www.credwise.ca/
Description: CREDWISE is a neo-banking service that helps immigrants moving to Canada build their credit history early on, allowing them to access essential services upon arrival. Their banking services are meant to simplify the financial transition for immigrants and pave the way for a smoother integration into Canadian life.
Key characteristics: B2B, B2C, marketplace & ecommerce, saas, subscription, fintech, mobile app, machine learning, artificial intelligence
KabCash
Allows users to create virtual credit cards to shop online and pay in installments
Launch date: Jul 2023
Employees: 2-10 people
Ownership: bootstrapped
Homeland: Mexico City, Mexico
Website: https://kabcash.com/en/
Description: KabCash is a Buy Now Pay Later service for Mexico that offers secure and convenient online shopping with one-time-use virtual cards, instant approval, 5% cash back, and the ability to pay back in up to 6 bi-weekly installments.
Key characteristics: B2C, marketplace & ecommerce, subscription, fintech
Drexfy
Low code blockchain and smart contracts infrastructure for Brazil
Launch date: Jul 2023
Employees: 2-10 people
Homeland: Porto Alegre, Brazil
Website: https://www.drexfy.com/
Description: Drexfy is a low-code platform that helps banks easily connect to Brazil’s Central Bank’s Real Digital CBDC. It enables them to deploy their own blockchain, create and manage smart contracts, and tokenize real-world assets, all without the need for a dedicated blockchain team.
Key characteristics: B2B, saas, commission, subscription, fintech, enterprise software, blockchain
Fintech startups: FAQ
What is Fintech?
Fintech, a portmanteau of “financial technology,” refers to using technology to enhance and automate traditional financial services. It encompasses a wide range of innovations, from mobile banking apps to digital payment platforms, transforming how individuals and businesses interact with money.
Fintech companies are disrupting the financial industry by introducing more efficient, convenient, and user-friendly financial products and services.
What will fintech be like in 2024?
The fintech landscape is constantly evolving.
In 2024, fintech companies will focus on integrating AI with their systems to provide super-personalized services while aligning with sustainability goals (ESG).
Here are some key trends to shape the future of fintech and digital banking:
- AI and machine learning: Artificial intelligence (AI) and machine learning (ML) will play an increasingly prominent role in detecting fraud, automating tasks, enhancing risk management, and providing personalized financial advice.
- Open banking: Open banking, which allows third-party financial services providers to access customer data with their consent, will continue to gain traction, enabling the development of more integrated and data-driven financial solutions.
- Cryptocurrency and blockchain: The adoption of cryptocurrencies and blockchain technology will continue to grow, and fintech companies will explore new applications for these technologies in areas such as payments, asset management, and identity verification.
- Sustainable Finance: Environmental, social, and governance (ESG) factors are gaining importance in financial decision-making, and fintech companies are developing innovative solutions to help individuals and businesses align their finances with sustainability goals.
- Personalized and contextualized financial services: Fintech companies will use AI to create personalized financial services tailored to individual needs and preferences.
- Gen Z and preferences: The growing influence of Gen Z is shaping the future of fintech, particularly banking services. These demographics demand a new approach towards mobile banking and wealth management that traditional financial institutions might fail to provide.
How did you choose the companies for your 2024 fintech startup list?
All data about the startups comes from Dealroom’s company database and the listed startups’ websites or social media profiles.
The fintech startups in this list are characterized as follows:
- Industry: Fintech
- Launch date: July-December 2023
- Status: Operational
- Dealroom signal: Have the highest Dealroom signal* out of all the startups meeting the above criteria.
- Social media activity: Have been active on LinkedIn or another social platform within the last 3 months as of December 2023.
- Webpage status: Active
*Dealroom signal is Dealroom’s predictive algorithm that identifies and ranks the most promising upcoming funding opportunities in the fintech sector. It analyzes various factors, including a company’s growth metrics, hiring activity, fundraising timing, and team composition.
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