How not to turn a great product idea, into a terrible failure

What's wrong with a fixed-scope mindset during product development? 

Recorded (04.2020)

Watch on-demand

Watch the recorded webinar and find out why so many digital products fail.

According to the data, around 9 out of 10 new IT products fail. Some of them need a lot of time to fail, and others fail at the start before even development begins. And their founders are not also aware that they make a mistake and just lost theirs (or their investors') money by building things that do not make any sense.


  • What is wrong with a fixed scope approach?
  • Why is initial product documentation useless?
  • How much does it cost to prepare scope documentation for a product?
  • How long does it take for documentation to become obsolete?
  • The world is changing - your scope needs to change too!
  • Management Triangle explained - Fixed Scope, Fixed Budget, and Dubious Quality.
  • If not fixed scope, then what?
  • What do you need to start the product development instead of extensive product documentation?
  • How to choose the right team if not based on the price?
  • Why should you not ask for the price but instead discuss your budget and timeframe?
  • Why speed and agility matter?
  • Introduction to the incremental and iterative development process (Scrum as an example)

Meet our expert

webinar expert - Wiktor
Wiktor Żołnowski
Wiktor is an Agile trainer, blogger, and public speaker with more than 10 years of experience in Agile Software Development. He believes that there are many problems in the modern world that can be solved by technology combined with passion and knowledge. That’s why he co-founded Pragmatic Coders. In his free time, he sails the world.

Meet Pragmatic Coders

Over the last decade, we've helped our clients ship products for 175k users with 4130 features and 160M USD in revenue.

bloc-x (1)
onlive-logo-transparent2 (1)
excc-transparent-logo (1)
eldorado-transparent-logo (1)
Group Group