UX Research

Mitigate risk thanks to data-based UX design approach 

UX research will help you uncover what motivates your customers. Stop making assumptions. Make decisions based on knowledge.

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Build a successful product thanks to data about potential customers

We use a combination of qualitative and quantitative methods to learn more about your customers' needs, goals, problems, behaviors, and decision-making processes to help you make conscious decisions.

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Generative research

Understand your customers and develop a high-quality solution:

  • Make sure your solution solves the right business problems and potential customers want to buy it.
  • Establish priorities and save money by developing only the most valuable features faster.
Evaluative research

Evaluative research

Get constant user feedback based on metrics and a task-oriented approach:

  • Test and validate your core business hypothesis and make sure your product is understandable and intuitive for your future clients.
  • Nothing new - changes to the prototype are cheaper than changes during development.

Unlocked: Saving the Client's time and money by conducting advanced UX research before the development process

Unlocked is a startup that aims to solve the problem of hiring venues such as museums, churches, conference rooms and more.

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What does our client say about our services?

Pragmatic Coders quickly understood our strategic goals, and helped shape the development of our early-stage tech proposition. Through collaboration during our prototyping sessions, we've overcome some of the initial challenges which lead to a more refined product direction and extended potential scope. They were quick to respond to any request we had.


Tamas Csak

Entrepreneur in Residence, Hambro Perks

Be our next unicorn

Our long-term goal is to help 10 companies become unicorns before 2030. One is already there, more to come soon!

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Why is it worth trusting our UX process?


Truly lean and agile

Our UX team will help you eliminate the common mistake of solving a wrong problem and developing an untested product. Don’t lose customers’ trust.



UX research will clarify which features are the most valuable for your customers. We can build something significant from the start.


Significant marketing strategy

Mental models, shopping habits, and the language you use - all can influence your customers' decision-making processes. Develop a marketing strategy that suits your customers' attitudes.

Find new opportunities

Find new opportunities

By putting customers at the center of your business, you can find new opportunities, continually improve your product, and enter new markets.


Need help? Book a free session with Wojtek - our Startup Business Consultant

From startup founder to the business analyst - Wojtek has all competencies needed to help with the early stages of your business. He will challenge your startup idea, help you to create your launch plan and business strategy, so you will be sure that your startup is going in the right direction. 

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